The book “Un material para imaginar”, written by PhD in Architecture Oriol París Viviana, commemorates 50 years of activity in the industrialization of architectural facades by centenarian company Escofet 1886. The publication takes a look at the material through different scales, revealing the potential of concrete across a visual journey of outstanding architectural projects, while drawing inspiration from the raw and unadorned characteristics of brutalism, mirroring the essence of concrete itself.