Client: Pixie Labs Photography: Elias Sterling Year: 2022
Naming Conceptualization Art Direction Set Design
Campaings Shooting Services Editorial Design
"Temple" is Pixie Labs' latest eyewear collection, and its launch campaign is centered around a compelling visual narrative that amplifies the essence of the collection through a distinctive and unified visual language. The visual concept aims to extend an invitation to embrace and celebrate our individuality, with the new eyewear collection serving as a means of personal expression. In this context, the "temple" represents a tangible or imagined space where something inherently noble is believed to reside, deserving of reverence, and where a particular science, art, or virtue is cultivated with profound devotion.