Design & Creative Services

Revitalizing the Walking Division

Client: Escofet 1886
Year: 2021

Creative Direction
Art Direction
Shooting Services

To bring Escofet’s Walking division to life, a dedicated effort has been made to develop a distinctive photographic set and creative direction. This initiative is driven by a profound awareness of the pivotal role urban pavings play as the outermost and most visible layer of the city—the metaphorical epidermis. Through this intentional and thoughtful approach, Escofet aims to not only showcase the physical attributes of these pavings but also to emphasize their symbolic importance as the city's skin, highlighting their impact on the overall urban experience.