Design & Creative Services

Air Collection Publication

Client: Escofet 1886
Photography: Arnau Rovira Vidal
Publication Photography: Sergi Julivert
Year: 2022

Editorial Design
Art Direction
Set Design
Shooting Services
System Design
Editorial Identity

Editorial design for the new recyclable HDPE’s collection by Escofet 1886 that promotes the idea that color is becoming more and more relevant in public space. The elements of the range are presented through a playful, humane and friendly visual universe. We generated the naming “Air Collection” to transmit these attributes. For its launch, we conceptualized a campaign set in the Parc del Fórum de Barcelona, an emblematic urban landscape project by the company, and a post-pandemic symbol of a return to leisure, festivals, freedom and “color”.