Naming Conceptualization Editorial Design Art Direction Set Design Shooting Services System Design Editorial Identity
Editorial design for the new recyclable HDPE’s collection by Escofet 1886 that promotes the idea that color is becoming more and more relevant in public space. The elements of the range are presented through a playful, humane and friendly visual universe. We generated the naming “Air Collection” to transmit these attributes. For its launch, we conceptualized a campaign set in the Parc del Fórum de Barcelona, an emblematic urban landscape project by the company, and a post-pandemic symbol of a return to leisure, festivals, freedom and “color”.